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what is the "new cool"?

The New Cool is an ideology. Philosophy. School of Thought. State Of Mind.  Created by JanArt Winfrey in 2017, New Cool is a revolutionary movement that uses creativity to challenge the old cool way of thinking.

For years JanArt was a square peg being squeezed into a round hole by the American society. Mr. Winfrey decided to create his own hole for himself and people like him. That hole is called, "The New Cool."  

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what is the goal?

The goal is to challenge the Old Cool way of doing things. Examples of Old Cool: Racism, Sexism, Homphobia, Classism and more. 

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Who is your target audience?

The New Cool  targets millennials & “millennials at heart”. Millennials are considered anyone born between 1980 -2000.  Millennials at heart are considered anyone born between (but not limited to) 1960-1980.  Sex, Race, Income, and sexual preference are not factors we look at when determining our demographic. We cater to progressive minded individuals in whatever shape, size, or background they derived from.